Toronto Life magazine


Online Eating and Drinking Guide

Restaurants – Bars & Clubs – Food Shops

Role: Project lead, content design, web coordination, information architecture, search optimization, content editing, research, fact checking, journalism

The Toronto Life online eating and drinking guide consists of more than 1500 restaurant, food shop, and bars & clubs listings. As the listings database editor, I helped redesign and relaunch three databases, as well as coordinated the expansion of the online restaurant guide, increasing the initial 400 business listings to just over 1000.

Restaurant Guide

By combining content from the 2013 print edition with original research collected to expand , every webpage was updated to add important information such as:

  • restaurant contact info
  • links to the business’ website and social media accounts
  • whether the establishment is wheelchair accessible
  • takes reservations
  • offers delivery
  • offers free wi-fi

This enabled us to create more search filters and explore new business models like paid search and digital advertising.

Food Shops Guide

Similar to the restaurant listings, food shop listings were redone to feature information about:

  • payment methods
  • store specialities
  • online shopping

Bars & Clubs Guide

The bars and clubs guide featured details on whether a business had such things as:

  • drink specials
  • cover charges
  • kitchen that is opened late