Project
The Toronto Life online eating and drinking guide consists of more than 1,500 restaurant, food shop, and bars & clubs listings. As the listings database editor, I helped relaunch three databases, as well as coordinated the expansion of the online restaurant guide, increasing the initial 400 business listings to just over 1,000.
Restaurant Guide
By combining content from the 2013 print edition with original research collected to expand the restaurant guide, every webpage was updated to add information such as:
- restaurant contact info
- links to the business’ website and social media accounts
- whether the establishment is wheelchair accessible
- takes reservations
- offers delivery
- offers free wi-fi
This enabled us to create more search filters and explore new business models like paid search and digital advertising.
Bars & Clubs Guide
The bars and clubs guide featured additional business information such as:
- drink specials
- cover charges
- kitchen that opens late
Food Shops Guide
Similar to the restaurant listings, food shop listings were updated to feature information about:
- payment methods
- store specialities
- online shopping
Mimi Szeto 